VINARIA February 17th - 21st 2026, Plovdiv - Bulgaria
International Wine Fairs
The International Exhibition of Vine-growing and Wine Producing "VINARIA" takes place in Plovdiv, Bulgaria, on February 17th - 21st 2026 and is one of the most prestigious exhibitions of wine industry in Southeast Europe.
VINARIA is a prestigious specialized platform that brings together leading winemakers, technology companies, startup wineries, and scientific institutions. The exhibition presents the entire ecosystem of the viticulture and wine sector – from grapes and technologies to bottling and marketing.
The event offers exhibitors an excellent opportunity for direct access to new markets, meetings with a professional audience, and strengthening brand presence.
VINARIA 2025 – key results
VINARIA is a prestigious specialized platform that brings together leading winemakers, technology companies, startup wineries, and scientific institutions. The exhibition presents the entire ecosystem of the viticulture and wine sector – from grapes and technologies to bottling and marketing.
The event offers exhibitors an excellent opportunity for direct access to new markets, meetings with a professional audience, and strengthening brand presence.
VINARIA 2025 – key results
- More than 140 exhibitors, of whom 104 were producers.
- 9 countries: Bulgaria, France, Italy, Germany, Spain, Greece, Turkey, China, Czech Republic.
- 10% growth in Bulgarian participants.
- Strong presence of boutique wineries, startup projects, and young oenologists.
- Nearly 500 media publications in national, regional, and specialized editions.
Industrial innovations
The technological zone of VINARIA is a dedicated space for innovations in all segments of the viticulture and wine industry. It is a kind of large-scale panorama of innovations in the industry: from new grape varieties and techniques for creating vineyards to equipment for processing raw materials and storing the finished product.
City of Wine and Delicacies
It is the most important stage for premieres of new collections of wines, spirits, foods and delicacies for professionals and consumers in Bulgaria. The spacious exhibition area and its attractive vision create opportunities to organize outstanding tastings, product presentations, master classes and other events.
Unique ambiance. City of Wine
The vision recreates the style and spirit of Bulgarian Renaissance houses and streets to provide a different meeting environment between manufacturers, traders, specialists and consumers.
VINARIA focuses on the idea of creating a network for partner interaction and a marketing platform for communication with consumers and customers in a unique environment. The representatives of the wine industry and their counterparts communicate in a unique ambiance where the magic of wine and the secrets of its production are revealed. This facilitates contacts, removes communication barriers and creates business connections that are essential for business for dozens of specialists and connoisseurs from Bulgaria and Europe.
Main Exhibition Categories:
The technological zone of VINARIA is a dedicated space for innovations in all segments of the viticulture and wine industry. It is a kind of large-scale panorama of innovations in the industry: from new grape varieties and techniques for creating vineyards to equipment for processing raw materials and storing the finished product.
City of Wine and Delicacies
It is the most important stage for premieres of new collections of wines, spirits, foods and delicacies for professionals and consumers in Bulgaria. The spacious exhibition area and its attractive vision create opportunities to organize outstanding tastings, product presentations, master classes and other events.
Unique ambiance. City of Wine
The vision recreates the style and spirit of Bulgarian Renaissance houses and streets to provide a different meeting environment between manufacturers, traders, specialists and consumers.
VINARIA focuses on the idea of creating a network for partner interaction and a marketing platform for communication with consumers and customers in a unique environment. The representatives of the wine industry and their counterparts communicate in a unique ambiance where the magic of wine and the secrets of its production are revealed. This facilitates contacts, removes communication barriers and creates business connections that are essential for business for dozens of specialists and connoisseurs from Bulgaria and Europe.
Main Exhibition Categories:
- Wines: white, red, rosé, sparkling and organic.
- Spirits: rakia, liqueurs, distillates.
- Technologies for winemaking and viticulture.
- Viticultural materials, grape varieties, planting material.
- Bottles, corks, packaging, and labels.
- Equipment, machinery, and installations.
- Laboratory equipment, quality control.
- Design and advertising in the sector.
- Wine tours, tastings, wine tourism.
- Professional associations, universities, and research centers.
Who is the exhibition useful for?
- For owners and managers of: wine cellars, retail outlets such as specialized and online stores, supermarkets, wholesalers of wines and spirits, restaurants, clubs, bars, discos, and hotels
- For professionals: oenologists, technologists and tasters, journalists from specialized media, event organizers
Benefits
- Introduction to the new wine list of Bulgaria and the world
- Tastings of top-notch drinks from various regions
- Research on market trends and consumer attitudes
- Information on technological and product innovations
- Participation to presentations, tastings and masterclasses
Exhibitors' profile
- Companies offering technology and equipment for viticulture
- Companies offering technology and equipment for the wine industry
- Manufacturers and distributors of wines and spirits
- Manufacturers and retailers of packaging and accessories
Opening hours: 09.00–18.00
Prices
Regular tickets: 7,60 EURO (BGN 14,86)
Tickets for retired, disabled people and students: 4 euro (BGN 7,82)
Information about exhibitors
Visitors can see in advance which companies are participating by using the online catalog.
Organizers: International Fair Plovdiv, in partnership with the University of Food Technologies – Plovdiv, the Union of Oenologists in Bulgaria, and the Executive Agency for Vine and Wine.
Under the patronage of: The Ministry of Agriculture and Food.
VINARIA is part of the only unified forum in the Balkans, which also includes the international exhibitions AGRA (agriculture and agrotechnics) and FOODTECH (food and technologies). This coordinated platform brings together over 700 companies from 30 countries, united by the complete agro-food chain.
Carmina Nițescu
Winesday.ro & Winesday App