I taste red - Book of the month November 2025

I taste red - Book of the month November 2025


You have already met the books written by Jamie Goode in the "Book of the Month" series of articles here in the Winesday App. I have already written about "Flawless. Understanding faults in wine", about "The Goode Guide to Wine", about "Authentic Wine" and today it is the turn of the book "I taste red", one of the most famous books by this author.

You have already met the books written by Jamie Goode in the "Wine Book of the Month" series of articles here in the Winesday App. I have already written about "Flawless. Understanding faults in wine" and about "The Goode Guide to Wine", and today it is the turn of the book "Authentic Wine" written by Jamie Goode together with Sam Harrop MW.

I Taste Red is the first book of its kind to address and relate all the different sensory and psychological factors that shape our experience of tasting wine. Award-winning author Jamie Goode explores how our sensory system, psychology, philosophy, and flavor chemistry all play a central part in our perception and enjoyment of wine. He uses case studies, grounded in practice, to demonstrate his theory and to illuminate his conclusions about how language and sensory output help us construct our recognition and interpretation of flavor. He examines whether wine tasting as a skill is objective or subjective and the implications of this distinction for wine experts.

Delving deep into the science of wine but bringing in the influences of psychology, language, and philosophy, this book is a must-read for all lovers of wine.

Chapters:
  • Introduction
  • What does red taste of?
  • Introducing the chemical senses
  • Wine and the Brain
  • Wine Flavor Chemistry
  • Individual Differences in flavor perception
  • Why we like the wines we do
  • Constructing reality
  • The language of wine
  • Is wine tasting subjective or objective?
  • A new approach to wine tasting
Reasons to read the book: The book is dedicated to wine enthusiasts who want to understand the connection between the senses, psychology, philosophy, the chemistry of aromas and human perception.

Where you can find the book: the book is published in English and you can find it online on Amazon; the orders are received in about 2-3 weeks.

Carmina Nițescu
Winesday & Winesday App

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